Any business, whether big or small, needs a Customer Resource Management (CRM) system, which has to be clean i.e. free from duplicate and unwanted data. Data quality is the aspect that should neither be compromised nor should be ignored. There are myriads of benefits attached with the clean databases. It can boost the sales level of your business remarkably, making the business strategies simple and efficient.

Clean and accurate CRM database helps organizations achieve high sales. To sustain in the competition and getting desired ROI, CRM solutions implemented by a company needs to be up to the mark, fulfilling all the challenging business requirements.

Effects of Inaccurate Data on Sales and Marketing Process

It is true that such data kills marketing impacts. No matter how strong and impressive your marketing strategies were, error-full CRM system will reduce its effectiveness. With such CRM database, completing business processes will be a huge challenge. Only clean CRM solution will help complete the business activities efficiently and generate revenue. Identify and resolve CRM issues to accelerate the sales ratio of your business.

Let us learn how to clean your CRM database. In this article, we have listed some of effective methods that would help you to keep your CRM database organized and error-free.

3 Simple Steps to get Clean CRM Data
  1. Check
  2. Prior to start cleaning your data analyze it and track the loopholes to prevent the infected or low quality data. Post analyzing it completely, set the limitations of the data quality, which is to be achieved by the data present in your CRM database, else it should be discarded. Check for the duplicate, incomplete data or infected data to resolve the issues generated by such data. Establish a dashboard for data quality, which will give you a clear idea of the duplicates your database contains, where it has arrived from, when were it created and other related information.

  3. Clean
  4. Once you have collected all the issues affecting the functional part of the business, build strategies to resolve them. Cleaning the data includes processes like data standardization, removing duplicates, completing the incomplete data and validating the invalid data. Well, this phase includes following several strategies as it involves accomplishment of important processes stated above.

    • Complete the incomplete data is the phase which allows you to complete the data, which was left incomplete, while entering it. Complete the data that was left as it is, to make your CRM database consistent and reliable.
    • Standardizing the data includes following the standards and policies set by business. The data entered in the CRM software solution of an organization should completely fulfill the company standards. This process is also called as normalization, which makes the CRM database organized and consistent.
    • Removal of duplicated data is the most important phase which helps discarding duplicate data, to avail unique and unmatched data combinations.
    • Validating the data phase includes your CRM database with correct and accurate data, fulfilling the constraints, validation rules etc. making your CRM data seamless and error-free.
  5. Protect
  6. The important business data requires high security. Thus, it is crucial for organization to protect their authentic information. The data entering your CRM has to be clean, accurate and validated to avoid data drawbacks like inconsistency and inaccuracy.

All these steps will make your CRM solution perfect and reliable. Organizations should follow these steps as it will help in accelerating sales ratio, remarkably.